Social media post that I pitched to my supervisor, who gave it the greenlight. My strategy with this one was that we could generate more interactions on our social media if we appealed to Torontonians new found sense of civic pride, and the linked article's discussion about Arts & Crafts position within the history of Toronto music helps fortify in people's minds the idea that the label is an historic, integral part of the musical and cultural tapestry of Toronto. Yes, I liked the post from my personal account. It was my first pitch I got greenlit and I was proud, what of it!
James Shortly - Copywriter 