Manifesto I created for a hypothetical ad agency (project)
Tagline I created for a wine brand (project)
Ad for a craft brewery I helped develop (project)
I wrote, designed, and produced this image for Arts & Crafts’ online store, Canada’s largest independent music label. It is included as a card in orders that undergo some degree of difficulty
In an ultimate irony that was not lost on anyone involved, as an intern I was tasked with creating a promo image to help recruit future interns. Sunrise, sunset..we do this dance until the ends of time.
Social media post that I pitched to my supervisor, who gave it the greenlight. My strategy with this one was that we could generate more interactions on our social media if we appealed to Torontonians new found sense of civic pride, and the linked article’s discussion about Arts & Crafts position within the history of Toronto music helps fortify in people’s minds the idea that the label is an historic, integral part of the musical and cultural tapestry of Toronto. Yes, I liked the post from my personal account. It was my first pitch I got greenlit and I was proud, what of it!